By Jamie White – Head of Communications

Toyota’s first hydrogen-powered production car – Mirai – has amassed an exceptional 1,500 orders in its first month on sale in Japan.

Due for introduction in the UK later this year, the ground-breaking saloon has far exceeded expectations – Toyota’s initial plan was to sell about 400 units by the end of this year.

The early adopters of Toyota’s hydrogen fuel cell technology will be the first to experience a new chapter in zero-emissions driving. Mirai’s motor is powered by electricity generated through a chemical reaction between air-borne oxygen and hydrogen in an on-board fuel cell.

The car combines excellent environmental performance – the only tailpipe emission is water – with a fun-to-drive character. Its market launch has the potential to further accelerate energy diversification and help build a future society in which hydrogen is a core energy source.

Due to the large volume of orders received, Toyota expects some customers will experience longer waits for delivery than originally expected. The orders taken so far divide roughly 60:40 between government/fleet customers and private individuals.

To help encourage the development of hydrogen-fuelled vehicles, Toyota recently made thousands of its global hydrogen fuel cell patents available to others, free of any royalties.

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Toyota with a tailored and bespoke nationwide mystery shopping programmes to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.

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