By Jamie White – Head of Communications

 

For the first time in automotive history, customers in the UK can become the proud owner of the new Ford Mustang, as order books open.

 

Equipped with a 314PS 2.3-litre EcoBoost engine or a 418PS 5.0-litre V8 engine, the new Ford Mustang fastback and convertible models are available to order – more than 50 years after the iconic car first went into production.

 

An online configurator will enable customers to specify their Mustang and review pricing.

 

In addition, smartphone and tablet users can see and share exactly how their chosen Mustang could look, using a new augmented reality app that places the car in the setting of their choice. Available for Apple and Android devices this week, the app enables customers to first select bodystyle, exterior colour, and alloy wheel options. They can then view the car in their chosen setting in real-time using the camera feature of their mobile device. Users can even hear realistic engine sounds, and also share photos of their virtual Mustang.

 

Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe, said: “There’s never been a better time to introduce this iconic car across Europe. All-new Ford Mustang is the most modern, technologically advanced and forward-looking Mustang in the amazing history of the marque.”

 

Available with six-speed manual or automatic transmission, all-new Ford Mustang features 19-inch wheels, a performance brake package, automatic HID xenon headlamps, LED tail lamps, and a rear diffuser. Further standard equipment includes dual-zone climate control, a nine-speaker sound system, and SYNC 2 voice control connectivity with an eight-inch colour touch screen.

 

The all-new Ford Mustang is exclusively available to order in the UK at new FordStores. Located mostly in metropolitan areas, Ford is currently rolling out the stores across the country.

 

First shipments are headed for Asia, with vehicles arriving in the UK in late autumn, priced from £28,995.

 

Mystery shopping and performance improvement company Douglas Stafford provides Ford with a bespoke and tailored mystery shopping and customer experience programme.

 

 

Follow mystery shopping and performance improvement company, Douglas Stafford:

 

 

on Twitter @DouglasStafford

 

 

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