By Jamie White – Head of Communications

 

Ducati is celebrating after recording its fifth consecutive year of sales growth.

 

In 2014, Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes to customers – 2% more than in 2013.

 

This increase also stemmed from the introduction of new products which made a clear contribution to what has been an outstanding result for Ducati.

 

More specifically, with the introduction of the new Monster 1200 and Monster 821, Monster family sales rose by 31%, with 16,409 new bikes sold. The Superbike family, thanks to the widespread introduction of the 899 Panigale, which scored a 74% sales success with 5,806 bikes delivered to customers, enjoyed an overall growth of 12%, with a total of 9,788 bikes sold in 2014.

 

North American sales performance was in line with that of 2013, with Mexico experiencing 8% growth.

 

The U.S. continues to be Ducati’s top market, with 8,804 units delivered to customers. Despite difficult market conditions, sales in South America increased considerably, especially in Brazil (up 74%, 1,174 bikes sold); this was achieved thanks to considerable expansion of the dealership network in that country and the market introduction of the full model range with local CKD production.

 

In Europe, overall sales slowed slightly and were 3% down with 19,743 bikes. But the UK experienced fantastic growth, with a 16% increase with 2,742 bikes.

 

Growth was also seen in Asia, where Ducati achieved an all-time sales record, up 11% with 5,787 bikes. Performance was particularly strong in Thailand – up 22% with 3,057 units – and China where sales volumes, with respect to 2013, almost doubled – up 97%.

 

Ducati also succeeded in boosting sales in Australia, up 13% with 2,132 bikes, and strengthening its performance in Japan, up 1% with 2,558 units.

 

Tim Maccabee was delighted with the UK performance in 2014. He said: “I think customers appreciate the advances we’ve made, not only in product technology and desirability but also in the associated services such as finance packages and extended service intervals.

 

“Our dealer network are also going from strength to strength and join us in looking forward to an even stronger 2015 with the introduction of the new Ducati Scrambler and all new Multistrada and 1299 Panigale which are packed with state-of-the-art technology and features.”

 

Mystery shopping and performance improvement company, Douglas Stafford, works with many of the UK’s leading automotive manufacturers providing bespoke mystery shopping programmes to help enhance the customer experience.

 

 

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