By Jamie White – Head of Communications
TomTom has announced a multi-year agreement with one of the world’s leading automobile manufacturers and the largest car maker in Europe – Volkswagen Group.
The deal between Volkswagen Group and TomTom will see the company bring its traffic service to the Group’s cars across Europe, beginning with Audi and Volkswagen.
It means Audi and Volkswagen drivers will benefit from the accurate TomTom service, with millions of miles of roads covered. Navigation systems can propose reliable alternative routes, saving drivers hours of travel time annually, while actively reducing fuel consumption.
Harold Goddijn, CEO of TomTom, said: “We’re delighted to announce this important partnership with Volkswagen Group, one of the world’s premier car manufacturers, strengthening our global market leadership as the trusted provider of navigation technology.
“TomTom invented and developed traffic information and efficient routing as we know it today. Large scale adoption and on-going development will continue to contribute to reduced traffic congestion and CO2 emissions, as well as enhanced safety on the road in the future.”
Douglas Stafford works with both the Volkswagen Group providing a bespoke mystery shopping and customer experience programme across the UK, including Telephone Mystery Shopping, Email Mystery Shopping, Report-Based Mystery Shopping and Video Mystery Shopping.
