By Jamie White – Head of Communications

Toyota – an official partner of this year’s Comic Relief campaign and a valued client of Douglas Stafford – has created a one-off laughing Yaris for Red Nose Day.

Officially unveiled by celebrity consultant, Mr Tickle, the Yaris is the world’s first ticklish car.

This giggling Yaris really does react when you tickle its tender spots and it’s ready to hit the road on a mission to raise laughs and lots of cash for Red Nose Day.

Toyota has turned from hybrid power to hilarity to engineer this strictly one-off model. Red Nose Day legend Lenny Henry has shared his own distinctive laugh with the car as part of its repertoire of hysteria and hilarity.

The car has a busy schedule of appearances around the country at Red Nose Day fundraising events for Comic Relief, including the Danceathon taking place at Wembley Arena on March 8th.

What’s as much fun as the Toyota itself is the story behind its creation, captured in a fly-on-the-wall documentary wqhich can be viewed here.

Matt Harrison, Toyota GB President, said: “Toyota has made millions of cars, but never one like this before. We hope the special Ticklish Toyota will help people have a real hoot raising money for Red Nose Day.”

Mystery shopping and performance improvement company, Douglas Stafford, is supporting Toyota’s £1 million Comic Relief campaign with a series of fundraising initiatives to be revealed soon.

Ticklish Toyota’s Terrific Tour Dates

February 17th – Birmingham (Centenary Square)
February 18th – Manchester (Piccadilly Gardens)
February 19th – Glasgow (City Chambers, George Square, Glasgow City)