By Jamie White – Head of Communications
New special editions of the Sandero, Duster and Logan MCV will be unveiled to commemorate the 10th anniversary of the Dacia European re-launch.
Ten years have passed since the Logan was launched in Europe in 2005, heralding the dawn of a bright new era for the Romanian brand Dacia, whose Renault-led rebirth proved to be the catalyst for unprecedented levels of success across the continent.
To celebrate these 10 glorious years, Dacia is producing a series of special edition versions across its range to be unveiled at the 85th Geneva International Motor Show, which will include the Sandero, Duster and Logan MCV. In the UK, this special edition will be called ‘Lauréate Prime’.
True to the brand’s ethos and image, these special edition vehicles will be well-equipped while remaining simple at heart, and will come in an exclusive metallic Cosmos Blue finish.
They will stand out through their distinctive styling trims and will be equipped with a new multimedia and navigation package as standard – Dacia MEDIA NAV Evolution.
The special edition versions will be available with engines from the current Dacia range and in both two- and four-wheel-drive configurations for the Duster.
Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Dacia with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.
