Fundraising For The Great Wall Of China Trek!

A Douglas Stafford team member has begun his fundraising campaign to take part in Velindre’s Great Wall of China Trek! Ryan Tout will be completing the incredible five-day journey across China’s iconic wall in May 2020 to raise money for Velindre, Wales’ premier cancer centre. He will be completing the trek with his friend Oliver [...]

By |2019-10-17T14:48:00+01:00October 17th, 2019|Uncategorised|0 Comments

The Importance Of Customer Insight

Whether you’re an established brand, a small business, or a startup, the success of your customer experience will make or break your business. It is essential for businesses to develop a comprehensive understanding of their customers and their behaviour in order to build long-term relationships and ultimately provide a superior customer experience. Customer insight can [...]

By |2019-10-07T15:03:35+01:00October 7th, 2019|Uncategorised|0 Comments

Happy CX Day 2019!

It’s the most wonderful time of the year… well, for CX consultancies anyway! Today marks CX Day, a day of celebration for all things customer experience. A global event, CX Day recognises the importance of customer experience and celebrates the businesses and CX professionals that make such experiences happen. CX may be somewhat of a [...]

By |2019-10-01T15:45:56+01:00October 1st, 2019|Uncategorised|0 Comments

Achieve Retail Excellence 2020

2020 will be a year of change and could be challenging! Budgets will be tight and expenditure will be scrutinised. But a cost-effective customer experience improvement programme will help improve sales and customer retention. According to research, customer experience will overtake product and price as the key brand differentiator by 2020. Cultural change and providing a dynamic [...]

By |2019-09-26T16:39:24+01:00September 26th, 2019|Uncategorised|0 Comments

What Are Your Plans For 2020?

With 2020 just around the corner, what are your plans for your customer experience? According to recent studies, customer experience will overtake product and price as the key brand differentiator by 2020. Expectations for customer experiences continue to increase across every industry sector, so investing in customer experience initiatives would be a beneficial plan for [...]

By |2019-09-25T14:57:28+01:00September 25th, 2019|Uncategorised|0 Comments

The Benefits Of Touchpoint Analysis

Every touchpoint between a brand and its customer — from its marketing and customer service to its telephone call handling, app and social media activity — will create a lasting impression on the customer: this is the customer experience. Brands all over the world are realising the significance and lasting impact of the customer experience [...]

By |2019-09-24T14:56:40+01:00September 24th, 2019|Uncategorised|0 Comments

Happy 10-Year Anniversary, IT Phil!

This month marks the 10-year anniversary of one of our longest-serving team members, Phil Talbot! Phil joined the IT department for Douglas Stafford back in September 2009 and his expertise and proficiency has played a pivotal role in the success of the company. “For any business, it’s essential to build a strong, skilled core team [...]

By |2019-09-26T09:50:54+01:00September 19th, 2019|Douglas Stafford|0 Comments

The Benefits of Customer Journey Mapping

For your business to provide the best customer experience, you need to an in-depth understanding of the customer journey. Understanding this journey can become a complicated process, so customer journey mapping is an essential practice for providing a superior customer experience. A customer journey map is the visual representation of the entire customer journey, illustrating [...]

By |2019-09-10T12:43:48+01:00September 3rd, 2019|Customer Experience Programmes|0 Comments

Understanding Your Customer’s Journey

For a business to provide a positive customer experience, it requires a deep understanding of its customer’s needs and of the customer journey. On the surface, this can all seem relatively straightforward: A customer has a need Your product or service fulfils that need The customer purchases this product or service Repeat process But [...]

By |2019-08-29T11:05:05+01:00August 28th, 2019|Customer Experience Programmes|0 Comments

The Perfect Training Solution

For businesses operating in competitive markets, the constant need to increase sales is primarily driven by the creation of new products and services to gain the competitive edge. But customers no longer buy just products or services; their purchases buy into an idea or an experience. Expectations for quality customer experiences continue to increase across [...]

By |2019-08-29T11:05:21+01:00August 22nd, 2019|Customer Experience Programmes|0 Comments