Creating A Great First Impression: The Benefits Of Telephone Mystery Shopping

The importance of a first impression can never be understated. You only get one chance to make one, and a lasting impression has the potential to make or break your business. A good impression can generate a positive brand image and lead to lasting client relationships and repeat custom. A poor impression can be near [...]

By |2019-10-30T15:33:41+00:00October 30th, 2019|Mystery Shopping|0 Comments

Improving Customer Experience With Mystery Shopping

As a business, we are always look to be innovative and efficient in developing ways to interact with our customer base. Ultimately, it needs to serve a purpose, and that is to deliver a definitive customer experience in line with our business objectives and brand values. Whether through marketing, social media, online reviews, or referrals, [...]

By |2019-10-30T15:30:26+00:00October 21st, 2019|Customer Experience Programmes, cx, Mystery Shopping|0 Comments

Fundraising For The Great Wall Of China Trek!

A Douglas Stafford team member has begun his fundraising campaign to take part in Velindre’s Great Wall of China Trek! Ryan Tout will be completing the incredible five-day journey across China’s iconic wall in May 2020 to raise money for Velindre, Wales’ premier cancer centre. He will be completing the trek with his friend Oliver [...]

By |2019-10-30T15:28:56+00:00October 17th, 2019|Charity, Douglas Stafford|0 Comments

The Importance Of Customer Insight

Whether you’re an established brand, a small business, or a startup, the success of your customer experience will make or break your business. It is essential for businesses to develop a comprehensive understanding of their customers and their behaviour in order to build long-term relationships and ultimately provide a superior customer experience. Customer insight can [...]

By |2019-10-30T15:30:03+00:00October 7th, 2019|Customer Experience Programmes, cx|0 Comments

Happy CX Day 2019!

It’s the most wonderful time of the year… well, for CX consultancies anyway! Today marks CX Day, a day of celebration for all things customer experience. A global event, CX Day recognises the importance of customer experience and celebrates the businesses and CX professionals that make such experiences happen. CX may be somewhat of a [...]

By |2019-10-30T15:29:22+00:00October 1st, 2019|Customer Experience Programmes, cx|0 Comments

Achieve Retail Excellence 2020

2020 will be a year of change and could be challenging! Budgets will be tight and expenditure will be scrutinised. But a cost-effective customer experience improvement programme will help improve sales and customer retention. According to research, customer experience will overtake product and price as the key brand differentiator by 2020. Cultural change and providing a dynamic [...]

By |2019-10-30T15:34:14+00:00September 26th, 2019|Retail|0 Comments

What Are Your Plans For 2020?

With 2020 just around the corner, what are your plans for your customer experience? According to recent studies, customer experience will overtake product and price as the key brand differentiator by 2020. Expectations for customer experiences continue to increase across every industry sector, so investing in customer experience initiatives would be a beneficial plan for [...]

By |2019-10-30T15:36:55+00:00September 25th, 2019|Customer Experience Programmes|0 Comments

The Benefits Of Touchpoint Analysis

Every touchpoint between a brand and its customer — from its marketing and customer service to its telephone call handling, app and social media activity — will create a lasting impression on the customer: this is the customer experience. Brands all over the world are realising the significance and lasting impact of the customer experience [...]

By |2019-11-01T16:22:38+00:00September 24th, 2019|Customer Experience Programmes, cx|0 Comments