By Jamie White – Head of Communications
Kia’s GT RIDE smartphone app – available on both Apple and Android devices – has been awarded a prestigious Red Dot ‘Best of the Best’ design award in the Communication Design category.
The car racing app, which is available as a free download on both Apple and Android devices, allows users to design their own unique race track, by moving their smartphone through the air and using its motion sensors to plot a route.
Players can then race on their own GT RIDE circuits, steering a Kia pro_cee’d GT around the course and setting a time, before sharing the track with friends over Facebook and challenging them to set their own times.
Artur Martins, Vice President Marketing at Kia Motors Europe said: “As Kia’s first performance cars, the cee’d GT and pro_cee’d GT needed something special to differentiate them from other models in the Kia range, and the GT RIDE app serves that purpose well.”
Developed by LA RED and Artificial Rome in conjunction with Kia Motors Europe, the app uses high quality graphics to show off a smooth road and the pro_cee’d GT, against the backdrop of a moody sky.
Mr Martins continued: “Design is a particular strength for Kia, and while a number of our products have won plaudits for their styling and functionality, this app shows the innate creativity at all levels of the business. We’re proud to have the app’s beautiful design acknowledged by Red Dot’s independent experts.”
Since it joined the Apple App Store and Google Play Store in December 2013, the app has been downloaded and enjoyed by more than 160,000 players.
To find out more about Kia’s GT RIDE app, and to download it, visit www.gt-ride.com
Mystery shopping and performance improvement company, Douglas Stafford, works with Kia Motors UK, providing a bespoke mystery shopping and customer experience programme, to include telephone mystery shopping, electronic mystery shopping and video mystery shopping.
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