By Jamie White – Head of Communications

Honda has revealed that the Civic Type R is on the starting blocks and gearing up for its much awaited 2015 launch.

Due to unprecedented demand, customers wanting to be one of the first behind the Type R steering wheel can now place an order with a £3,000 deposit at their local Honda dealer.

The all-new hot hatch – due in UK showrooms next year – will be the most extreme and high-performance Type R in the 22 year history of the red ‘H’ badge, signalling the start of a new performance era for the brand.

The all-new Civic Type R has been developed and engineered for European drivers. The car will be built at Honda’s state-of-the-art plant in Swindon, UK, arriving in dealerships during 2015.

The new Type R will mark the debut of the new ‘+R’ button, located to the side of the steering wheel. Engine responsiveness is heightened, with torque-mapping changed to a more aggressive and performance-focused setting. Steering becomes more responsive which, together with the new four-point Adaptive Damper System, delivers the ultimate handling experience.

Due to exceptional demand Honda has closed the pre order bank for the much awaited Honda NSX. More than 100 customers have placed orders since the vehicle was first displayed at the North American Auto Show, the Geneva Motor Show and the Goodwood Festival of Speed.

Mystery shopping and performance improvement company, Douglas Stafford, provides Honda UK with a bespoke nationwide mystery shopping, customer experience and performance coaching programme.