By Jamie White – Head of Communications
Valued clients of Douglas Stafford, Vertu Motors, have become the latest company to join the tyre safety organisation TyreSafe.
Vertu Motors is the sixth largest dealer group in the UK, encompassing well known dealers such as Bristol Street Motors, Macklin Motors, Farnell Land Rover and Vertu Honda.
As part of its ongoing commitment to customer service and community safety, the group already offers free tyre safety checks at all of its dealerships and conducts extensive tyre training for its advisors and technicians. However, as a TyreSafe member, the group is seeking to place even more emphasis on tyre safety issues and will actively support TyreSafe’s campaigns in-store, in local communities and online.
TyreSafe Chairman, Stuart Jackson, said: “We are delighted to welcome on board such a major dealer group.
“Tyre safety remains a significant problem in the UK so it’s essential that we continue to engage with new members such as Vertu Motors, who can help educate drivers and make a real difference on a daily basis.”
As a TyreSafe member, Vertu Motors will have early access and awareness of campaigns being organised by the group, helping it to plan and tailor its own integrated activities. Furthermore, Vertu’s sites will have added online visibility with drivers through being added to TyreSafe’s online member locator and Tyre Safety Companion app, which provides motorists with a host of tyre safety advice while on the go through their mobile phone.
Since its inception in 2006 with 14 founder members, TyreSafe’s membership has now grown to more than 80 members and supporters coming from a wide range of sectors including tyre manufacturer and retailers, car manufacturers, dealer groups, insurers, fleet providers, emergency services, local road safety partnerships and many more.
Douglas Stafford works with Vertu Motors providing a variety of mystery shopping programmes and performance initiatives for the company, including Video Mystery Shopping.
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