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April 10th, 2014

Bentley reveals its first ever Hybrid Concept model

 

First pictures of Bentley Hybrid Concept model are released

 

By Jamie White – Head of Communications

 

Bentley has revealed the concept for its first ever plug-in hybrid model, which will be on display at the Beijing International Automotive Exhibition on April 20th.

Bentley reveals its first ever Hybrid Concept model - Douglas Stafford Mystery Shopping

 

As the first luxury brand to present a plug-in hybrid, Bentley leads the way in bringing new powertrain choice to the luxury automotive sector.

 

Through Bentley’s hybrid system, customers will have a wider choice of modern, powerful and efficient powertrains. The plug-in hybrid system will offer a power increase of up to 25 per cent together with a 70 per cent reduction in CO2 emissions, both without any compromise to the luxury, design and industry-leading refinement for which Bentley has become renowned.

 

Dr Wolfgang Schreiber, Chairman and Chief Executive of Bentley Motors, said: “There is no doubt that plug-in hybrid technology is true to Bentley’s values of outstanding luxury and effortless performance. Combining our renowned engines with electric power reinforces and enhances both principles, and so we will gradually introduce this powertrain across our model range. By the end of the decade, at least 90 per cent of our production will be available as a plug-in hybrid.”

Bentley reveals its first ever Hybrid Concept model - Douglas Stafford Mystery Shopping

 

Bentley hybrids will also be capable of driving at least 50 km on electric power alone, allowing for emissions-free city driving with the option of enhanced performance on the open road.

 

The Bentley Hybrid Concept is based on the flagship model in the Bentley family, the Mulsanne, to show that hybrid technology enhances even the pinnacle of luxury and performance. Copper is used as an exterior and interior styling element to highlight the car’s electrical veins, including copper details to the headlamps, radiator shell bezel, brake calipers, feature line details and badges. Copper accents continue in the cabin, with inserts to the hand-crafted veneers fascias, switch bezels and instruments. Copper cross‑stitching to the Mulliner Driving Specification diamond-quilted interior provides the finishing flourish.

 

The Bentley Hybrid Concept will be joined on the new Bentley show stand in Beijing on 20th April by the new Flying Spur V8, the new and enhanced Continental GT Speed and the new Continental GT V8 S.

 

Mystery shopping and performance improvement company, Douglas Stafford, works with Bentley on a bespoke and tailored mystery shopping programme to include video mystery shopping.

 

 

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