By Jamie White – Head of Communications

Global superstar will.i.am has created his own special version of the new Lexus NX, which was revealed at an exclusive party in Paris.

The Grammy award-winning artist, innovator and global entrepreneur presented his vision for Lexus’s first luxury compact crossover before performing a DJ set for invited guests from across Europe.

The special edition NX 200t F Sport brings will.i.am’s flair and creativity together with the NX’s eye-catching striking angles. Featuring cutting-edge on-board technology, a sharply styled exterior and a sport design, the NX is aimed at younger, urban customers who value good design.

Talking about his special version of the NX, will.i.am said: “I am honoured to be launching my bespoke Lexus NX F Sport in Paris. This car is super fresh and incorporates my personal style. My point of view is, the best kind of design will encourage other people to interpret that design.”

Alain Uyttenhoven, Head of Lexus Europe, said: “Working with will.i.am to produce a bespoke take on the NX has been a fantastic experience. We were immediately struck by his passion to take the bold design of the NX F Sport to a whole new level.

“The striking design of the NX has already captured the imagination of customers worldwide and will.i.am’s interpretation extends the car’s personality and character in a new direction that embodies his creativity and vision.”

The new Lexus NX 300h is on sale now, with UK customer deliveries from October. The NX 200t will be introduced in 2015.

Mystery Shopping and Performance Improvement company, Douglas Stafford, provides Lexus with a tailored and bespoke nationwide mystery shopping programme to include Telephone Mystery Shopping, Email Mystery Shopping and Video Mystery Shopping.