By Jamie White – Head of Communications
Skoda UK ended 2014 on a high with registrations of 75,488 making it the fifth consecutive year of record high new car registrations for the Czech brand.
Meanwhile, there was further delight for Skoda this week, as the Fabia won the most prestigious motoring award in the UK – What Car? magazine Car of the Year, in association with Warranty Direct.
In total, the company recorded growth of 14.24 per cent, giving it a 3.05 per cent share of the UK market – up from 2.9 per cent in 2013.
With the overall UK new car registrations up 9.35 per cent, Skoda outperformed the market yet again. This latest sales success means a doubling of Skoda registrations in just five years.
The Octavia was the most popular car in the range, with a total 21,320 cars sold (10,141 hatches and 11,179 Estate models). Next, was the Fabia, which even in its run-out year accounted for 16,177 sales, 12,191 of them hatches and 3,986 Estates. The third-most popular Skoda model was the Yeti, which had a record year with 13,081 sold.
Alasdair Stewart, Brand Director for Skoda UK, said: “These registrations are an outstanding achievement and reflect the hard work of our retailers and partners. This not only makes us one of the UK’s fastest growing brands, but also one of the most important markets worldwide for Skoda.
“We’re just launching the new Fabia, which is a great car, and just one of the exciting new models we’ll be launching this year, with the new Fabia Estate arriving in March, and the new Superb in September. What’s more, our customers will discover an even more enjoyable buying experience, thanks to a new look that’s transforming our retailers’ showrooms.”
Mystery shopping and performance improvement company, Douglas Stafford, works with Skoda UK providing a bespoke range of mystery shopping programmes to include video mystery shopping, telephone mystery shopping and electronic mystery shopping.
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